Wellpoint Combines Hospitality and Healthcare for a New Experience
April 23, 2019- Huntsville, Ala. – Wellpoint Community at Hampton Cove has officially broken ground and phase one is projected to be complete by May 2020. Wellpoint will be the first senior living community of its kind developed with a proactive approach to wellness over illness, and personal connection over solitude.
Wellpoint will offer a new model for senior living designed to engage and interact rather than rest and react. Wellpoint plans to redefine the future of aging in its communities.
“We offer a lifestyle that couples hospitality and healthcare,” says Joseph McCarron, CEO of LifeCenters Communities representing the project sponsor and developer. “It’s a planned environment that’s connected to the broader community by offering engaging programming for all age groups. We envision this as a place where people want to live; not simply that they are destined to spend their remaining years as so many other senior living communities are often structured.”
The master planned development will include a progressive integrative wellness center, a boutique hotel, and a residential campus which will include freestanding villas, townhomes and senior living. This new concept revolutionizes how local populations live, work, and play as they grow and age well together.
The first phase will be the senior center consisting of 114 independent living apartments, 50 Assisted Living Apartments and 26 Memory Care Suites. Construction of the new 185,000 square foot senior living community has commenced and is projected to be complete in May 2020 bringing more than 100 new jobs to the local community and a $40MM economic impact.
Charter Senior Living, one of the nation’s leading senior living management firms, was selected as the new management team for the senior living component of this new community based on its past experience and success.
“The senior living industry thrives upon the unique and successful collaboration of like-minded partners striving for excellence in quality, care and innovation,” said Keven J. Bennema, CEO of Charter Senior Living. “We celebrate this partnership with the Wellpoint Community at Hampton Cove in providing the seniors and families in Huntsville with an exceptional and unprecedented senior living and memory care experience.”
Intergenerational engagement will be achieved in a variety of ways through specialized wellness programs, building a community infrastructure, and at the anchor of the community the VIA Center for Well-Being. The wellness center will offer a comprehensive range of medical, preventive care, health, fitness, nutrition, and spa services designed to improve overall well-being.
The VIA Center is the only place of its kind to offer a coworking space and lifestyle education to promote health and happiness for all ages. The Enterprise Center- a coworking space located in the VIA Center for Wellbeing will be a community incubator where various generations can come together and learn from one another, advance technology and create opportunities. The Enterprise Center will also serve as a place of research through partnerships with the community, healthcare providers, biotech companies, local medical schools and universities. Hutchinson Consulting, the leading hospitality, marketing and recruiting firm based in St Louis, MO assisted in the creation of the new Wellpoint product and securing the strategic partners for VIA Center.
Wellpoint has partnered with nationally recognized medical and wellness providers to operate VIA Center. Residents will have access to primary care physicians rooted in functional medicine as well as specialists including nutritionists, chiropractors, and wellness coaches. Custom programs will be designed for each patient as the healthcare providers will work together to utilize alternative therapies such as cryotherapy, salt rooms, infrared saunas, and more. By taking an integrative healthcare approach along with functional medicine, the focus at Wellpoint is on longevity and meaningful, participatory golden years.
Situated on 20 acres in the picturesque mountain valley of Hampton Cove and adjacent to a Robert Trent Jones golf course in Huntsville, Alabama, Wellpoint at Hampton Cove will be the first of a series of planned communities in the United States. The planning stages have already begun for three additional communities in Tennessee, Florida and New England.
“Wellpoint Community at Hampton Cove will celebrate healthy living through a revolutionary concept that combines innovative wellness, learning, meaningful engagement with the wider community, new technology and most importantly, the freedom to choose what works for you,” added Bennema. “This integrated concept of wellness and living will lead to creating the best life for all of us, even as we age.”
Wellpoint is a partnership between LifeCenters Communities, LLC, Charter Senior Living, and the Hutchinson Group.
LifeCenters is a real estate development company with extensive executive and associate experience in the Senior Living, Spa, Hospitality and Coworking Industries. Our formative emphasis is on the emergence of Planned Wellness Communities anchored by the confluence of senior living, integrative medicine, boutique hospitality and residential neighborhood interests. For more information, visit www.lifecenters.net.
ABOUT Charter Senior Living:
Based in Chicago, Ill., Charter Senior Living is a caring and compassionate leader within the senior living industry. Whether it’s a new development, expansion or repositioning of an existing community, Charter specializes in the growth of senior living communities with the depth and breadth of experience to handle the everyday details and nuances of developing, building and growing occupancy to capacity of a senior living community. Charter manages 13 senior living communities throughout the U.S., offering independent living, assisted living and memory care services, with an additional four senior living communities in development. A family-owned business with an executive team with more than 100 combined years in the senior housing industry, Charter Senior Living’s mission is to preserve the legacies of their resident with outstanding personal service and recognition of the dedication and commitment of its family of staff. For more information, visit www.charterseniorliving.com.
About Hutchinson Group:
About Hutchinson Consulting: For more than 25 years Hutchinson Consulting has been the hospitality industry’s leading executive search and recruiting firm, matching the best candidates with the finest resorts, spas, senior living and wellness centers. In 2018, under new ownership, Hutchinson Consulting expanded their services to offer development, marketing and operations guidance to a wide variety of top brands. For more information visit www.hutchinsonconsulting.com.
ABOUT DMK Development Group:
DMK Development, based in Louisville, KY., is a regional leader in senior housing solutions, providing innovative planning, financing, design and construction services from idea to execution. DMK represents a valued resource associate having extensive expertise in both healthcare operations and building services, with over $1 billion in combined development experience. Leveraging such industry experience and recognition, DMK has become one of the fastest-growing senior housing developers in the nation. For more information visit www.dmkdevelopment.com.
The UMBC Erickson School’s 7th Annual Memory Care Summit in Orlando delivered on i`ts promise “to transform thinking about memory care.” This year’s program theme of “connections,” was inspired by Dr. Judah Ronch’s presentation surrounding brain science and neural network mapping. His message was clear. Each of us are entirely unique by virtue of both the memory formation and retrieval processes. In fact, even a singular memory becomes layered with individuality as it is compounded by recollection. We left the conference focused less on the hard science of 3D brain scan imagery and more on the natural rhythms of engagement – and how active awareness and recognition of this process can lead to higher states of order. Whether we are talking about people, projects or memes themselves – multiple associations will always create resiliency. This continuously programmable framework helps to either sustain or redefine our elusive and ever-changing concepts of “self” and “other.”
While recapping the conference in prior years, we have always emphasized the intentional bookends crafted by The Erickson School. Dr. Ronch launched the first day by reflecting upon the concept of the “connectome” and how its lessons can help us to improve and expand upon the culture change movement that is still underway. In essence, person-centered or person-directed care is not just a good idea – it is an elevated approach that honors the power and persuasiveness of partnership.
If you are not familiar, the Human Connectome Project represents the scientific moonshot of mapping the neural pathways in the brain of healthy adults. Sebastian Seung’s popular 2010 Ted Talk, “I am my connectome” introduced this concept to a mainstream audience:
Did you know that our connectome is presumed to be as individual as our genome? If you want to learn about the staggering complexity of this mapping project and where we are collectively in the research process, please find time to view the “Cartographers of the Brain” panel from 2017’s World Science Festival:
Our biology is so incredibly (and infinitely) complex, as each of the panelists attest, that any expert worth their salt is humbled by its study. Nothing we have created to date can compete with the technology of nature. In a time where man-made technology is revered, it is important to acknowledge how little we know about everything.
Designing with Intention
The Disney Institute’s Program Facilitator, Mark Matheis conducted a behind the scenes tour of the Magic Kingdom for us after an introductory presentation. When you learn about the Disney Culture, it is always emphasized that they have “learned to be intentional where others are not.” While walking down Main Street, we were educated on how this philosophy manifests in practice. All design elements work together to reinforce a positive experience for guests of all ages and backgrounds.
At the surface level of Main Street, every architectural and operational detail influences our behavior and engagement with the environment. Literally, just beneath the surface, a vast network of infrastructure sustains the quality and nature of that street-level experience. Disney understands what people of all ages hold in common, but they also strive to capture and account for our uniqueness. This is accomplished by combining cultural and psychological influences and establishing something that appears to be uniform but has been aggregated from the broadest spectrum. For example, the building facades borrow something from architectural styles around the world. Wherever you’re from, it is possible for you to feel at home on Main Street.
In a standout session led by Erickson graduate Donna Poole and her daughter Jessie, we were introduced to their personal experience connecting caregivers with the lessons of improvisational theater. If you are already familiar with this coupling, please share it broadly. We would also recommend reading Yes, And, and viewing the 2018 NIC Talk by Kelly Leonard:
There was a palpable change in the audience during this particular session because of how impactful it was. We were all intensely moved by their story and its delivery. The quality of observations from attendees during the Q&A seemed to affirm that we had all literally been uplifted – especially in our collective thinking. When we first started talking about the “connectome”, we were looking at images of the brain alone. Someone suddenly made a loose (almost transcendent) comment about the presence of memory outside of the brain for the first time since the Summit began. As Deepak Chopra consistently relays,
“Instead of conceiving reality from the bottom up, moving from tiny building blocks to larger and larger structures, one could do the reverse and create a top-down model. In other words, the starting point would be the whole, not the parts. So what do we know about reality as a whole?”
It is legitimate to focus on the brain and its immediate connectome, because we must start somewhere. Let’s just not forget that we have mountains to climb! There is a larger question about consciousness and the nature of “mind” that needs to be addressed.
A Call to Mind
We view the founding Erickson mission of combining aging, management and policy as being more timely now than ever before. Recalling that enduring progress does take time, there is finally a clear opportunity emerging from the groundswell of interest and legislative traction related to the Age-Friendly Movement. Whenever keywords surrounding the World Health Organization’s Network, Livability or up and coming building/occupant performance standards like, WELL or Fitwel surface, we are both excited and disheartened. Excitement exists because we believe in the power of shared and comprehensive frameworks to transform culture. We are disheartened because we also recognize the power of babel. There are so many competing standards and movements in our industry alone – let alone in and across other sectors and geographic boundaries. If we really want to “connect,” a unifying banner is imperative.
For the first half of the Summit, the Age-Friendly movement surfaced a few times as a talking-point. After Donna’s session, we started to make open reference to its all-inclusive nature. Just as the mind, memories and our personal identity transcend the physical brain, Age-friendly is not about “Older Americans” alone. It is (at least we hope) about being “mindful” of how to integrate everyone within an intentionally supportive community infrastructure. As the lead for WHO’s network in the United States, we commend AARP for positioning this standard as “livability” – with relevance to all ages. We should not have to visit Disney World to experience the magic of Placemaking or Building Healthy Places!
The State of Emergency
On day two, newly appointed Secretary of Elder Affairs, Richard Prudom, enlightened us about the scope of planning and coordination undertaken by the State of Florida for disaster planning. Together with Kathryn Hyer, Ph.D., representing the Florida Exchange Center on Aging, we witnessed a compelling case study surrounding the state and local collaboration responsive to recent hurricane disasters.
Emergencies are local and so too are the resource needs responsive to them. While considering the relevance of this program to the Memory Care Summit, the analogy emerges. Our industry is replete with diverse and disparate resource outlets represented by a myriad of constituents. Leadership influences are required to “connect the dots” and marshal alignment responsive to our own State of Emergency – the Future of Aging. If we want to support and augment critical public services, we should strive to become more familiar with their delivery frameworks and actively seek opportunities to leverage common language and structure.
A Quixotic Quest
A Hallmark of the Memory Care Summit is the final book-end of a human interest story – typically a first-person account from someone living with a Memory disorder. These stories are often heart wrenching and reinforce why we are in the business we are in. More importantly, the heart strings pulled remind us that this is not really a business alone – but more of a societal journey where we are all on a heroes’ quest of sorts together.
Brian LeBlanc is an International Dementia Advocate. In his own words, his personal mission is to act as a voice for those who are no longer able to speak. Brian allowed us to look inside his own experience with early-onset of dementia. He juxtaposed the active eloquence of his delivery and poise in speaking to us with a recent and personal video recording that captured an airport episode of what he characterizes as a fog – when the symptoms of his dis-ease are being expressed. The contrast between the energy of the gentleman presenting to us and the man we could observe being lost on screen was stark beyond words. In his closing, Brian read the Impossible Dream to us and asked that we listen through a particular lens – What if a Cure for Alzheimer’s was the Impossible Dream?
The Impossible Dream lyrics: Lyrics by Joe Darion In this song, Quixote explains his quest and the reasons behind it … in doing so, he captures the essence of the play and its philosophical underpinnings. (For me, it
Catalyst for Convergence
In reflecting upon the theme of the Memory Care Summit, we consider the broad implications this has on our industry at large. The Summit, with its diversity of program content and participants, proves a stellar example of research, education and practitioners coming together and making connections. This seemingly proves the formulary for moving forward – where we recognize and embrace the individuality of all stakeholders in this journey and the value proposition represented by all knowledge and experiences – taken together and appropriately combined. While connecting the dots seems daunting, coming together and collaborating on the opportunities and obstacles ahead is undoubtedly the prudent path of achievement. This is the essence of integrative thinking that is championed by the Erickson School and its programming. The Memory Care Summit is perhaps the microcosm illustration of this universal solution. As before, the Summit fuels our own thinking and continues to inform our own direction.
Systems and processes that we design with creative intention are the true enablers of engagement and progress – but they don’t create impact overnight. The Disney Organization and its Institute have been fine-tuning and memorializing their own leadership best practices and operational expertise for decades. Any attempt to model the end-result of all their learning would be quixotic absent a commitment to do the work!
What would the world look like if we could live, work, play, stay and age well in States of America that were truly United? The first step is to embrace a “Yes, And” mentality. The gears of policy, management and aging will not turn on their own – and certainly not in isolation. The Memory Care Summit induces our thinking about the value not just of creating relationships but also on cultivating them with purpose and humility. Connections – like the teeth in a cogwheel – make forward motion possible one increment at a time. Programs like The Memory Care Summit help to pave the way!
 Chopra, D. (2019). Can There Be a Science of Consciousness?. [online] Deepakchopra.com. Available at: https://www.deepakchopra.com/blog/article/5791 [Accessed 4 Feb. 2019].
Even though weather has not been cooperating, we have been able to level the area where the construction and marketing trailers will be set. The construction entrance from the main street has also been installed.
PROJECTED CO: TBD
PROGRESS NOTES BY TRADE:
Earthwork – Weather permitting, the construction and marketing trailers will be placed next week. The excavators have staked the land and are ready to move dirt once the ground dries up from the heavy rains. They will be grading out the berm section as well.
(Franklin, TN –
November 28, 2018) – LifeCenters Communities,
LLC announces the closing of the initial phase of Wellpoint at Hampton Cove
located in Huntsville, Alabama. The
Project is being co-owned and co-developed with DMK Development Group, LLC of Louisville, KY and includes the
development of a mixed use senior living center totaling 190 resident units. These include independent living (114 units);
assisted living (50 units); and memory care programming (26 units).
The senior living
center capitalization totals nearly $40MM and includes development financing of
approximately $28MM secured through Renasant Bank of Birmingham, AL. Equity capital of nearly $12MM was sourced
from a consortium of investors led by DMK Development Group with the formation
of Hampton Cove Health Partners, LLC. Construction
development activities have commenced and are projected to be completed within
eighteen (18) months.
The community master
plan development led by LifeCenters extends to including a progressive wellness
center; a residential village community; and a boutique hotel. “Our planned community prototype is
uniquely responsive to emerging trends in senior living” cites Joseph
McCarron, CEO of LifeCenters. “Our
objective is to deliver a highly integrative community that remains connected
to the broader community while fostering wellness through engaging lifestyle
and service offerings – coupling hospitality with care”.
Leveraging “Best in
Class” collaboration, LifeCenters has partnered with Charter Senior Living, LLC
of Naperville, IL and Hutchison
Consulting, LLC of St. Louis, MO. “Charter
Senior Living’s mission and values align incredibly well with the elevated
approach of Wellpoint at Hampton Cove, including high standards, a focus on
living and loving life, and a personal care approach”, explained Keven
Bennema, CEO of Charter Senior Living. Hutchinson
Consulting will lead recruitment as well as the program integration of
hospitality and wellness services across the Wellpoint Community campus. “As
partners in the Wellpoint vision, Hutchinson Consulting will ensure the latest
advances in wellness and the top talent in the industry are found at Hampton
Cove, “said Michael Tompkins, Partner at Hutchinson Consulting. “My
partners and I are thrilled to be part of such an innovative project.”
Situated on 20 acres
in the picturesque mountain valley of Hampton Cove and adjacent to a Robert
Trent Jones golf course, Wellpoint at Hampton Cove will be the first of a
series of planned communities to be sponsored and developed by LifeCenters.
Wellpoint Community project being sponsored and developed by LifeCenters is
underway in Murfreesboro, TN with targets in other southeast regional markets.
About LifeCenters Communities, LLC:
LifeCenters is a real estate development company with
extensive executive and associate experience in the Senior Living, Spa and Hospitality
Industries. Our formative emphasis is on the emergence of Planned Wellness
Communities anchored by the confluence of senior living, integrative medicine,
boutique hospitality and residential neighborhood interests.
Like most of you, we have attended a lot of conferences, workshops and seminars since entering the “Senior Living” sector. As repeat attendees of The Annual Memory Care Summit and representing a graduate of The Erickson School, we have one single expectation from the UMBC Aging brand and team – delivery of academic and person-centered content that can “excite and delight” business as usual. We use that phrase intentionally because our own team has just finished a group read (on Audible – our go to “employee training” app) of Joseph Coughlin’s “Longevity Economy.” Coughlin, introduces – among several other things – the concept of “transcendent” design where we focus on developing consumer products that will excite and delight all ages and not seniors alone. He encourages all of us to embrace what we would consider a “strengths-based” approach – where we design products for ability and inclusive opportunity rather than trying to solve problems that only highlight deficits in the targeted end-user. This kind of thinking should apply equally to our planned communities and programming.
“Our heritage and ideals, our code and standards – the things we live by and teach our children – are preserved or diminished by how freely we exchange ideas and feelings”
American entrepreneur, The Walt Disney Company
We are entering (or perhaps returning to) a new chapter in our Industry and culture where the curse of knowledge (in business and clinically) is being replaced by an emphasis on the fundamentals of imagination and relationship-building. What kind of future would we imagine, and then build, if we focused more exclusively on engaging across generations and sharing stories, experience and knowledge to that universal end?
Imagination vs Experience
If last year was about creating magical moments, and fine tuning company culture for sustained results, this year offered the charge to advance our Iconoclast Quotient (IQ) in recognition that while “Logic will take you from A to B, Imagination will take you anywhere.” Ideas and Interests are converging at an accelerated pace. If we want to offer health and wellness services to family, staff and residents, we will be required to meet our customers (all of them) wherever they are – and it will take the whole village to support their wants and needs effectively. In the past we have relied upon experience to light our path. In the immediate future we all need to be trailblazers of some degree.
Heroism and Incrementalism
In typical Erickson School fashion (this is the academic influence) a series of “pre-reading” materials were circulated via Dropbox to attendees – among these was a link from Bob Kramer of NIC to a recent New Yorker piece entitled “ The Heroism of Incremental Care” In the article, Atul Gawande shares an interesting metaphor surrounding the collapse of the Silver Bridge in 1967:
“The collapse signaled the need for a new strategy. Although much of the United States’ highway system was still relatively new, hundreds of bridges were more than forty years old and had been designed, like the Silver Bridge, for Model T traffic. Our system was entering middle age, and we didn’t have a plan for it.”
In this essay, emphasis was tied largely to the dichotomy of surgeons (heroes) and primary care physicians (incrementalists). For our purposes here, the relationship between outdated transportation infrastructure and our own bricks and mortar in Senior Living is key. We all know that we are developing products that are designed around realities/constraints and beliefs that are no longer relevant – like the Model T – and yet we still charge on without reconsidering the viability of our footings. It is worth emphasizing that EVERY time a guest speaker has joined the stage (we have been to four of the six events) they are emphatic about not wanting our “products or services.” We clearly need visionaries and iconoclasts to chart new courses for our Industry where we focus on engagement instead of behavior management alone.
5 Leadership Lessons from The Disney Institute
As leaders in the “Imagination” department, Mark Matheis offered the Disney Company’s’ perspective on how best to execute your plans once imagined:
Leaders establish, operationalize, and sustain the values and vision by which their organizations thrive.
Great leaders proactively establish values.
The more a vision can be expressed in a vivid, imaginative way, the more it will motivate people to action in the present.
Storytelling is an essential strategy for the communication of new ideas; people are more engaged and inspired by information presented through compelling narratives
The best legacy is not one that is fondly remembered, but one that is actively emulated
Value is created when Silos Break down
In “What the Smart Money Wants from You,” Robert Kramer, Founder & Strategic Advisor to The National Investment Center for Seniors Housing & Care, shared Industry Data and offered his own insight toward three drivers that are influencing our vision and narrative for the future:
The Longevity Revolution (Silver Tsunami)
Data, Robotics and Mass Customization
Healthcare Payment & Delivery Reform
“We always overestimate the change that will occur in the next two years…and underestimate the change that will occur in the next ten”
American business magnate, Microsoft Corporation
In his engaging presentation, Bob Kramer offered his invaluable insight (replete with data metrics of course!) into the future of aging, how it is being redefined by emerging trends and the anticipated impact of “new retirees”. The later will be represented by “transitions” to encore professions as opposed to traditional retirement. Bob’s own circumstances are illustrative of this occurrence. Having been recognized as the CEO leader breeding the remarkable success of NIC as the premier research, educational and data source for the Seniors Housing & Care Industry, Bob now transitions to Chief Strategist for NIC. Undoubtedly he, like numerous other industry veterans, including the likes of John Erickson and Dr, Judah Ronch representing the Summit, will continue to influence and shape the future of aging. These are not declinists but rather industry treasures to engage and leverage.
The Declinist view of Retirement where seniors unplugged to enjoy their golden years is clearly outdated (like the Silver Bridge) and being replaced by a new emphasis on engagement where residents will want to be become integrated with the communities they choose in an intentional and productive way. As the “diaspora” of healthcare continues and senior services become “uberized,” it will become increasingly difficult to compete with the demand for full service and retail “life management” solutions. Lifestyle coupled with the presence of supportive care proving more intergenerational and “connected” will give rise to the trends of desire trumping needs. Where will we plug in to the new value equation as developers, operators, caregivers? Imagine a future of aging where business constituents are more “collaborative” than “competitive”. These trends are the leading indicators of integrative thinking (points from Dr. Ronch) and more integrated business models that emulate the real world.
Imagine a Cure for Alzheimer’s, Then What?
Scott Townsley’s session was centered around the assumption of a cure for Alzheimer’s. Whether or not a cure is on a horizon, this kind of open-ended / creative thinking enables us to focus on the survivable (or missing) attributes of our business and its offerings. Ironically, these attributes or amenities might actually define our core because they are likely “transcendent.”
“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole”
American economist and professor , Harvard Business School
The traps of quality and superiority were addressed where the former represents the sentiment that well established organizations don’t need to change (until it is too late) and the latter assumes that a premium offering will also maintain its hegemony – except that customers ultimately crave simpler, cheaper incumbents. The final ¼” drill trap presented echoed the detriments of Marketing Myopia where we forget that we are selling solutions not widgets. If we are struggling to identify our own value proposition as an organization, this exercise creates an opportunity to highlight (and work to close) the gap between what we think we are selling (i.e. memory care) and what the market wants to purchase for themselves or loved ones (valued relationships and engagement).
Awe – using art to create relationships
If you are not aware, The Erickson School strategically front-ends the program with business and academic content and reserves the final book-end for local guest speakers that can help to ground and synthesize our thinking (by tempering it) with the raw emotional reality of people and their own first-person caregiving stories. Just before these guests arrived, we were primed for the transition through Anne Basting and a re-telling of her incredible work. She relayed how her experience of introducing the transformational power of theatre to people with memory care issues enabled them to engage instead of being alone together.
“The arts are a way of being in relationship, of seeing and shaping the world. My work brings the tools of imagination and creative expression to care relationships and systems in order to foster healing through community building. We cannot heal without story”
Artist, Scholar, Teacher, UWM Center on Age & Community; Founder, TimeSlips
It should not be surprising that an entertainment giant like Disney would proffer the same insights garnered from improvisational arts. Storytelling creates a safe space for everyone through abstraction – when you create an open environment, expression naturally fills the vacuum. What does this look like in the built environment? Or is architecture just a shell if it is filled with genuinely human activities? In any case, the challenge is not just how do we create a better physical space for Memory Care but rather, how can we establish a broader network of engaging human activities? We need life centers where everyone can thrive.
To echo Atul Gawande’s essay once more, “Our ability to use information to understand and reshape the future is accelerating in multiple ways.” He continues to describe that “we have at least four major data inputs that reflect our health and wellness over time, (1) information about the state of your internal systems (from your imaging and lab-test results, your genome sequencing); (2) the state of your living conditions (your housing, community, economic, and environmental circumstances); (3) the state of the care you receive (what your practitioners have done and how well they did it, what medications and other treatments they have provided); and (4) the state of your behaviors (your patterns of sleep, exercise, stress, eating, sexual activity, adherence to treatments).”
When you consider the scope of these inputs, it becomes clear that we will need more bandwidth to capture all of this data and make use of it in a meaningful way. It is unlikely that a sole “hero” provider will venture off into the forest and return with a miracle solution for Alzheimer’s or any other dis-ease. Of course, if you have eyes to see and ears to hear, we might already be the miracle we are searching for.
“Remember, creative power will not operate itself. Knowing what to do is not enough. You, imagination’s operant power, must be willing to assume that things are as you desire them to be before they can ever come to pass.”
Author and Teacher
In this sixth year of the summit, we were all called to cultivate our iconoclastic quotient (IQ) so that the future we imagine is built on solid ground instead of crumbling foundations. We were also reminded that if engagement is the ultimate prescription, then we cannot succeed in isolation. Let’s take inventory of our respective strengths so that we can catalog and distribute the dimensional inputs of health and wellness together as due-diligence only. The shared moon-shot is to leverage the data and best practices to craft a new story about how we can age more actively and remain engaged together.
The board of directors of LifeCenters Communities, LLC has appointed Joseph, C McCarron, JR, CPA as the company’s new CEO. Joe has over twenty-five years of extensive executive experience in capital formation, property development and operations management as CEO, President, CFO and consultant serving in diverse business and financial services industries with particular emphasis in the Seniors Housing & Care Industry.
LifeCenters Communities for Seniors announced Charter Senior Living will be the operator for an upcoming community in Hampton Cove, AL. Construction will begin this fall.
LifeCenters Communities for Seniors is a senior housing development company based in Franklin, TN. The planned 190-unit project will feature independent living, assisted living and memory care, and is located by the Robert Trent Jones golf course. Charter Senior Living is based in Naperville, IL.
HUNTSVILLE, Ala. – LifeCenters Communities for Seniors has planned a 190-unit independent living, assisted living and memory care community within its Hampton Cove master-planned development in Huntsville. The seniors housing property will feature 114 independent living units, 50 assisted living units and 26 memory care units within 182,868 square feet.
LifeCenters Communities is pleased to announce the addition of a new member to our Advisory Board, Steve Craver. The Board provides leadership and invaluable counsel in support of LifeCenters mission, changing the way seniors life life.
Steve Craver is founder and president of Communicate to Connect™. Steve has coached and trained thousands of business executives, including Fortune 500 CEOs, managers, sales people, analysts, and wholesalers. He regularly speaks to conventions and corporate gatherings made up of leaders from major corporations, financial institutions and non-profits.
Steve’s extensive career in sales, training and sales management spans a period of more than 30 years. Prior to founding Communicate to Connect, Steve was National Sales Manager for a major international corporation and Executive Director of a non-profit dedicated to training individuals to become effective communicators.
Steve is an astute observer of people and their behavior, with the ability to identify key characteristics that help people move themselves and their business to the next level. He is a certified executive coach, a certified life planner and a certified strategic business planner. He has a large amount of experience in multi-cultural settings.
Steve has been featured in numerous publications and newspapers, including articles in The Wall Street Journal and the Los Angeles Times. He holds a B.S. degree in psychology and a minor in speech communication from Western Carolina University. He and his wife live in historic Franklin, Tennessee, along with their two Labrador Retrievers. He enjoys spending time with his family and maintaining the grounds around his home.
LifeCenters Communities works with industry leading partners to create wealth through investment in Seniors Housing communities. These communities serve an ever growing demand and ensure that those who have paved the way for us have a place to thrive and enjoy life to the fullest. Our sites are unique and carefully selected with beautiful surroundings and neighborhood amenities readily available. Our vision is to provide the entire spectrum of Independent Living (IL), Assisted Living (AL) and Memory Care (MC) ensures that, regardless of current or future needs, families’ needs are met.
SAN DIEGO – In Messaging New Directions we relayed the general theme for the NIC 2016 National conference – that cost, value and messaging need data, analysis and connections if a clear narrative is to emerge for Senior Living. As expected, there was a newly crafted narrative shared at this year’s NIC 2017 Spring Forum and it was informed by the confluence of data, analysis and some new connections. NIC engaged Anne Tumlinson to research the Board inspired thesis of creating value by intentionally coordinating bricks and mortar with emerging soft resources coined as “Enablers.” These findings became the framework for the NIC 2017 Spring Forum entitled “Unlocking New Value Through Senior Care Collaboration.”
Innovating Senior Care
The following NIC webinar provides a comprehensive introduction to many of the talking points that were expanded upon at the NIC Spring Conference:
Of note, Bob Kramer, CEO of NIC summarizes that, “Healthcare providers and payers are beginning to realize that if you are serious about delivering better health outcomes and controlling costs, housing as well as socialization matters, and in fact, without them you won’t achieve good outcomes.” There is a symbiotic opportunity represented by coupling asset-based providers with the care capabilities of so-called “enablers” and the captive customers they already represent – and can share strategically – in order to scale together. Kramer noted a remark from CEO of Kaiser, Bernard Tyson at the J.P. Morgan healthcare conference, that “40% of an individual’s health is driven by personal behaviors outside of the healthcare environment”. Recognizing the influence that non-real estate based providers of technology and services will have on the Senior Living sector is the first step toward breaking down silos of care.
Enabling by Example
Kelsey Mellard represented Honor at the event where they were the unofficial poster children for the disruptive (enabling) innovation our industry is being charged to embrace. Co-founder Sandy Jen’s brief TEDMED talk below captures their view on the impact non-medical caregiving can have on the cost and value of healthcare:
Jen describes how “unskilled home-care has always orbited outside of the traditional healthcare system of nurses doctors and hospitals and more and more, people are realizing that the home part of hospital to home is crucial.” She adds that it (home-care) can (1) reduce readmission rates, (2) increase quality of life for patients after discharge and (3) reduce the cost of provider health care to an aging population estimated to reach 84 million by 2050. In a recent Argentum post titled, “7 Innovations Changing the Aging Experience” Aging 2.0 Co-founder Stephen Johnston relayed that, “Emerging technologies have the potential to disrupt the senior healthcare market and thereby nudge service providers to improve their offerings.” If advice from NIC and their expert panels take root, it is likely that we will start to see a groundswell in active partnerships and collaborations.
The New World of Senior Care Collaboration
The Value Based Care (VBC) Revolution
The shift from volume to value in Post-Acute Care (PAC) is not going to be possible outside the broader framework that is mandating a transition from treatment of sickness to promotion of health. It is no longer sufficient to care for someone only when they are under your roof! When you recognize this, it becomes clear why an active focus on population health and wellness is critical. As tools and services that exist in the community become more sophisticated (and even ubiquitous) to consumers of all ages, it is imperative that senior living providers not fall behind. In the Forum’s opening session, leadership from Jupiter Communities, naviHEALTH and Optum relayed the following three key takeaways for success in seniors housing:
Provide evidence-based care and show strong outcomes
Educate both payers and traditional clinical providers that they (you) are a meaningful part of the solution
Collaborate rather than compete with other providers
Referring to the “right” PAC setting will be a critical strategy for VBC since “43% of Medicare patients utilize post-acute care after discharge and there is wide variation in costs across each setting.” As stated previously, 84 million people will be 65 years old or older in the United States alone by 2050. Beth Mace, NIC Chief Economist and Director of Outreach, contextualizes that datapoint further by reminding us that today’s 82 year old resident was born in 1934 and is part of the Silent Generation. With all of the age wave and silver tsunami buzz continuing over the past few years, we are still years shy of the crest that boomers will represent for providers of housing, care and tech-enabled services. Now is the time to begin preparing for that certain demographic future.
Tweeting advice to the Industry
Thursday’s luncheon featured a panel discussion with Senators Tom Daschle and Bill Frist, M.D.
As the clip above reflects, we need to engage in a more active national conversation about our social contracts and the role our government should play in health care. Interestingly, Sen Bill Frist made multiple passive references to the role quality food and nutrition has to play in improving health and reducing the cost of care. Did anyone else hear this? Or was it just wishful thinking on our part? If we want to prove that we believe in breaking down silos, we might consider a 2018 NIC Spring Forum focused on the economic development and health impacts of advancing and deploying local food systems!
Takeaway from a Taxi ride…
Providence offered a clear metaphor for reinforcing the value of collaboration in the experience of my brief taxi ride to the San Diego International Airport. As I stepped onto the Bayfront Hotel porte cochere, I could see that there was a single taxi waiting. The attendant escorted a woman into the back seat and then quickly turned to me and summoned the next car in line. Asking if I was headed to the airport, I confirmed that we both were. Our two, four-door, five passenger taxi sedans began to travel down Harbor Drive on parallel tracks together yet alone. We arrived at the same gate, at the same time, and we both presumably paid the same twenty-dollar fare.
The over-consumption model that this story captures mirrors many of our contemporary business relationships and transactions. In this example, some outreach and collaboration would have created immediate value for the two of us. Moreover, who knows what we might have discussed and explored through the connection of common interests. Do we really choose to consume alone or have we been artfully conditioned to relinquish our collective buying power? We should not consider ourselves to be victims of a broken system – we are active players that can influence the rules of the game.
Interestingly, our industry predicament seemingly proves a microcosm of our world at large. Our communities, industries and nations need to honor a simpler mandate – we must always demand and promote more collective EFFICIENCY every-where and for every-one. These are habits that must be formed and refined if they are to take up permanent residence in our collective psyche. If we identify and optimize what is wrong in these daily details, the broader canvas just might correct itself. There is a clear opportunity attendant to the messages that NIC and others are developing for us. The challenge is to expand the scope of our inquiry and recognize through our actions not just that silos represent lost opportunities for added value creation – but that all of our silos are nested one inside of the other. When we celebrate acceptance of an expanded and more inclusive perspective, we must remind ourselves that their is an ever-widening circle to be informed by. As in our own business practice, “Combining Capital with Care” seems like the formulary for success.